Unless family lawyers are seeing new clients request their services regularly, that practice is in danger of becoming unviable. Given the nature of family law, and that some aspects of it such as divorce and adoption, whilst prolonged procedurally, are ultimately a “one-time” event, the danger is that, as existing client cases are completed, there are no new clients to take their place.
Family lawyer practices that are aware of this issue have several options to try and attract new business, and one which has proven to be more effective than most is digital marketing. With the internet playing an ever-increasing role in everyone’s life, it is online where most people who might be seeking the services of a family lawyer will start their research.
Those family lawyer businesses which have taken the wise step to create a digital marketing campaign or have had one created for them, are the ones whom those searching online for the sorts of services they offer, will find. Those family law businesses which have done nothing will continue to see their client numbers, and thus their revenue, diminish.
Several online marketing tactics can be used to attract new clients, and by reading further you will see that we have outlined seven that have proven to be the most effective for family lawyers seeking to use the internet to boost their client numbers.
Social media abounds online, and if any business, including family lawyers, does not have a presence on one or more social media platforms, they are failing to maximise the opportunities they present. Social media allows you to build trust and credibility, and reach an audience far greater than many other marketing channels.
Content is what many people go online for, and those who provide great content have an advantage over those who do not. By providing articles, blog posts, infographics, audio, and video which inform those who consume it, you go front and centre when they are looking for a family lawyer.
Assuming your family lawyer’s practice operates within a defined local area, you can use local SEO to alert Google that your website should have higher rankings for local search terms. Those higher rankings mean that when a prospect searches for “family lawyer location” where “location” is replaced with where they live, you appear at the top of the search results.
Pay Per Click Advertising
The fastest way to attract prospects to your website is with Pay Per Click (PPC) advertising. Using effective keyword research, bidding on keywords, having a well-written ad, and controlling your daily budget, you can have traffic to your website within hours and each visitor can cost as little as a few cents.
A hugely underused tactic that is good news for those who create a podcast. People online love listening to podcasts, and that applies to every subject you can name, including family law. Creating short informative podcasts and publishing them will drive traffic, but more importantly, builds the trust and credibility of yourself and your family law practice.
Social proof is a huge psychological factor in people’s decision-making. Social proof can be reviews, testimonials, and case studies. You must take steps to ensure you have these on your website, your social media pages, and on review websites online such as Trustpilot.
Seek Help From A Digital Marketing Agency
If you are thinking that you would like to try some of these tactics but are either unsure how, or have so much time invested in your family law practice that you do not have any to spare, then there is an excellent solution. That solution is hiring a local digital marketing agency that can plan and implement all of the above to ensure that your family lawyer business never has to worry about where its next client is coming from again.