Of all websites, e-commerce stores have arguably the hardest time attracting links. The typical etailer’s site lacks substantitive content, and as a result draws few natural links. To make things worse, link requests are often ignored due to the purely commercial nature of an e-store. Link building for e-commerce takes extra patience and creativity. Below are 25 tips I’ve found helpful while building links for online retailers.
7 Tactics for Creating Link-Worthy Content
The reason etailers have such a hard time attracting links is that they make so little effort to create content worthy of them. If you have a blog, you understand this well. Your blog naturally receives links in response to posting valuable content. Bloggers rarely go around begging for webmasters to link to them. Links just come naturally. With this in mind, let me throw out some ideas for creating trully link-worthy ecommerce content.
#1 – Create a Coupon Code Page: This tip can be gold. People naturally share and link to deals, especially when they think they’ve found something exclusive. Consider creating a page that features all your current coupons and deals. (another benefit of this strategy is that customers will find this page higher on the search results when they search for [your brand]+coupon instead of unapproved coupons on deal-type sites.)