3 Timeless Social Media Tips

3 Timeless Social Media Tips

There’s a part of me that hates change. I despise the fact that much of what I learned 3 years ago about social media is now irrelevant. Are there any principles from today that will still stand years from now, regardless of what the new hot network is? I’d like to suggest at least three.

1. Focus on the Feed, Not the Profile
This is a classic mistake I’ve witnessed on countless platforms. The brands that spend the most time pimping out their profile pages, whether on Facebook, Twitter, or Pinterest, tend to have the worst engagement of all. I’m going out on a limb to predict that the new Facebook timeline and upcoming Twitter brand pages will not change this. Yes, milestones, and pinned posts, and cover photos are cool for branding, but if your content sucks, no one will ever see them. People will still primarily interact with your business through the newsfeed.

Your content is what makes fans care, not a pretty profile page. Content isn’t just king, he’s a ruthless dictator that jealously demands your allegiance.

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3 Ways to Sabotage your Website

3 Ways to Sabotage your Website

Sometimes we’re our own worst enemy. Below I’ve reflected on 3 ways I’ve sabotaged my websites in the past. Hopefully you won’t follow my example.

#1. Completely redesign it – If you redesign your site from scratch, you’re probably throwing out the baby with the bathwater. No matter what your web design firm tells you, very few websites are so bad that it must be completely redesigned. When you do this, you end up distrupting features that worked perfectly fine just to fix features that didn’t. Instead, redesign your site incrementally around business objectives and customer needs, not the design whims of you or your company.

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Unlearning your Website: Thinking Like a Pre-Customer

Unlearning your Website Thinking Like a Pre-Customer

Many would consider their industry expertise to be a competitive advantage. What if I were to suggest that your knowledge about your products and services can be the greatest hindrance to the success of your website?

Tappers and Listeners

Consider this fascinating study, highlighted in the book Made to Stick by Chip and Dan Heath.

A group of people are divided in half. The first group, the tappers, are assigned with the task of tapping the rhythm of a well known song, such as Happy Birthday to You or The National Anthem, on a table. The listeners are assigned with the task of identifying the song that is being tapped out by the tappers, based on the rhythm.

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