There’s a part of me that hates change. I despise the fact that much of what I learned 3 years ago about social media is now irrelevant. Are there any principles from today that will still stand years from now, regardless of what the new hot network is? I’d like to suggest at least three.
1. Focus on the Feed, Not the Profile
This is a classic mistake I’ve witnessed on countless platforms. The brands that spend the most time pimping out their profile pages, whether on Facebook, Twitter, or Pinterest, tend to have the worst engagement of all. I’m going out on a limb to predict that the new Facebook timeline and upcoming Twitter brand pages will not change this. Yes, milestones, and pinned posts, and cover photos are cool for branding, but if your content sucks, no one will ever see them. People will still primarily interact with your business through the newsfeed.
Your content is what makes fans care, not a pretty profile page. Content isn’t just king, he’s a ruthless dictator that jealously demands your allegiance.