Most online transactions are fast, efficient, and completely lacking human contact. Why not shock your customers once in a while with a truly personal online experience? Below are 13 ways to get personal (in a good way) with your customers.
1. Shock your first time customers by calling them within a day of their order. Ask them for feedback and thank them for their support.
2. Post online profiles of everyone at the company, but ditch the boring executive bios. Instead post profiles from the rank and file, the people who actually interact with your customers on a daily basis. The profiles will remind your customers they buy from people, not an “organization”
3. Take one day a month and answer the phones yourself. Tell customers who you are and get their feedback first hand. Customer’s love to opine when they know they’re talking to a decision maker. (I guarantee you will walk away with loads of new ideas from this tip).