For those not mechanically inclined, looking through a toolbox can be overwhelming. It’s frustrating when something is broken, but you’re not sure which tool to use.
Such is the problem for many online business’ when gazing into the vast array of tools available in internet marketing. As with any tool, the internet marketing tactics are best when used for their intended purpose. Despite what any consultant says, there is no one web marketing tactic that works for everyone, in all situations. Below is a guide to help you choose the proper tools for your unique marketing needs.
Search Engine Optimization
When to use it:
When you have time, and can patiently wait for results
When people are already searching for your product/service
When you serve a local market (competition is much less)
When not to use it:
When you need results fast
When people don’t know they need your product (more often than not, extremely innovate products with little competition fair poorly with SEO, because no one is searching for them)