Unless family lawyers are seeing new clients request their services regularly, that practice is in danger of becoming unviable. Given the nature of family law, and that some aspects of it such as divorce and adoption, whilst prolonged procedurally, are ultimately a “one-time” event, the danger is that, as existing client cases are completed, there are no new clients to take their place.
Family lawyer practices that are aware of this issue have several options to try and attract new business, and one which has proven to be more effective than most is digital marketing. With the internet playing an ever-increasing role in everyone’s life, it is online where most people who might be seeking the services of a family lawyer will start their research.
Those family lawyer businesses which have taken the wise step to create a digital marketing campaign or have had one created for them, are the ones whom those searching online for the sorts of services they offer, will find. Those family law businesses which have done nothing will continue to see their client numbers, and thus their revenue, diminish.
Several online marketing tactics can be used to attract new clients, and by reading further you will see that we have outlined seven that have proven to be the most effective for family lawyers seeking to use the internet to boost their client numbers.