Remarketing is a popular topic in the web marketing world lately. And it’s no wonder why. Who better to show ads to than your previous site visitors? Personally, I’ve found the ROI on remarketing ads to be incredible, second only to email marketing. If you haven’t yet tried it, what are you waiting for?
For those unfamiliar with Google remarketing, here’s how it works. A visitor lands on your website. Google’s ad network writes a cookie in that person’s browser, identifying them as having previously visited your website. When this same person is visiting another website in the ubiquitous Google display network, your ad appears, “remarketing” them back to your site. The power of this concept is self evident. It’s far more effective to show ads to people who’ve previously shown interest in your products, versus the person whose never heard of you.
With that background in mind, let’s look at some tips for mastering this powerful tool.