About Us. FAQ. Customer Service. Contact Us.
Odds are you have these pages on your website. Last week I raised a question about the value of site if your products disappeared. But here’s another consideration, what if the above pages disappeared?
If your About Us page was gone, would customers still be able to learn about your company, your beliefs, your values, your unique offering, throughout your site? Or is the About Page the only place you communicate who you really are.
What about an FAQ page? Is this the only place you answer common questions? If they’re really so “common”, why not answer them in context instead? In other words, it doesn’t make sense to answer common questions about your shipping policy on an entirely separate page, it makes sense to answer them with a popup box or mouseover in your shopping cart when people are actually choosing their shipping option.