There’s a very good chance you won’t finish reading this blog post. Why? Because you’re constantly bombarded with distractions and options.
You have plenty of other blog posts to read or emails in your inbox beckoning for your attention. Even if you commit to reading this you may be distracted by a ringing cellphone or a text message. Or maybe your brain will suddenly remember that proposal you had promised to send out 3 hours ago. Just as you may abandon this post, at this very moment, dozens of visitors may be leaving your website for similar reasons.
When optimizing our websites, we often focus (and rightly so) on elements such as web forms, buttons, product pages, shopping carts, etc. It’s easy to forget the countless external factors that affect the attention of our customers.
Preventing Controllable Distractions
Many distractions, such as calls from customers or bosses can’t be prevented, but some are within our control, such as: